AZM X Insights

Ideas and Research for Better Experiences

Our content draws on research and practice to explore how experiences work and how to make them better.

A fluted purple vessel with an octagonal lid on a soft rise in purple light, a symbol of craft in Arabic interface design
A fluted purple vessel with an octagonal lid on a soft rise in purple light, a symbol of craft in Arabic interface design

Featured article

Digital Products

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A sourced guide to Arabic UI design: the choices that earn Saudi users' trust, and the checks to run before every release.

A fluted purple vessel with an octagonal lid on a soft rise in purple light, a symbol of craft in Arabic interface design
A blue key standing upright before an arched doorway in soft blue light, a symbol of a hospitality experience that brings guests back

Customer Experience

Guest Experience and Loyalty: What Brings Guests Back

Oct 11, 2026

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4 min read

A blue key standing upright before an arched doorway in soft blue light, a symbol of a hospitality experience that brings guests back

Customer Experience

Guest Experience and Loyalty: What Brings Guests Back

Oct 11, 2026

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4 min read

Interlocking orange gears that turn one another, a symbol of systems thinking in design

Digital Strategy

Systems Thinking in Design: Fix Causes, Not Screens

Oct 11, 2026

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4 min read

Interlocking orange gears that turn one another, a symbol of systems thinking in design

Digital Strategy

Systems Thinking in Design: Fix Causes, Not Screens

Oct 11, 2026

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4 min read

A purple door handle above a keyhole beside a vertical strip of light, a symbol of accessible design open to everyone

Digital Experience

Accessibility in Design: Services Everyone Can Use

Oct 11, 2026

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5 min read

A purple door handle above a keyhole beside a vertical strip of light, a symbol of accessible design open to everyone

Digital Experience

Accessibility in Design: Services Everyone Can Use

Oct 11, 2026

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5 min read

A green balance scale with a small ball on one pan and a leaf on the other, weighing returns against sustainability in green fintech

Digital Strategy

Green Fintech: Making Sustainability a Customer Experience

Oct 11, 2026

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4 min read

A green balance scale with a small ball on one pan and a leaf on the other, weighing returns against sustainability in green fintech

Digital Strategy

Green Fintech: Making Sustainability a Customer Experience

Oct 11, 2026

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4 min read

Layered orange glass panels over a laptop, with a page of text at the center

Design Process Automation

AI Made Everyone Efficient. Did It Make Anyone Effective?

Sep 14, 2026

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6 min read

Layered orange glass panels over a laptop, with a page of text at the center

Design Process Automation

AI Made Everyone Efficient. Did It Make Anyone Effective?

Sep 14, 2026

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6 min read

A robotic arm assembling yellow blocks beside a computer monitor in golden light, a symbol of AI in UX design

Design Process Automation

How AI Is Changing UX and the Way Designers Work

Oct 8, 2026

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11 min read

A robotic arm assembling yellow blocks beside a computer monitor in golden light, a symbol of AI in UX design

Design Process Automation

How AI Is Changing UX and the Way Designers Work

Oct 8, 2026

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11 min read

Red cubes, cylinders and spheres fitted into one solid structure, like the components of a design system

Digital Products

Design Systems: Keeping UX Consistent as Products Scale

Oct 11, 2026

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12 min read

Red cubes, cylinders and spheres fitted into one solid structure, like the components of a design system

Digital Products

Design Systems: Keeping UX Consistent as Products Scale

Oct 11, 2026

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12 min read

Orange columns of different heights topped with spheres, like a chart of digital maturity levels

Digital Maturity

Digital Experience Maturity: From the Middle to the Nineties

Oct 8, 2026

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12 min read

Orange columns of different heights topped with spheres, like a chart of digital maturity levels

Digital Maturity

Digital Experience Maturity: From the Middle to the Nineties

Oct 8, 2026

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12 min read

فقاعة محادثة خضراء كبيرة تتوهج من الداخل فوق تلال خضراء ناعمة، وخلفها كرات خضراء أصغر وأغمق، رمزًا لرسالة واضحة بين رسائل كثيرة

Customer Experience

When Messages Become Part of the Customer Experience

Nov 3, 2026

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3 min read

فقاعة محادثة خضراء كبيرة تتوهج من الداخل فوق تلال خضراء ناعمة، وخلفها كرات خضراء أصغر وأغمق، رمزًا لرسالة واضحة بين رسائل كثيرة

Customer Experience

When Messages Become Part of the Customer Experience

Nov 3, 2026

·

3 min read

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